September 26, 2013

Trex Company Wins Gold Distinction For iPad Visualiser App

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User-friendly Consumer Resource Honoured at First Annual Brand installer Awards

WINCHESTER, Va., Sept. 26, 2013 – Trex Company, the world’s largest manufacturer of wood-alternative decking and railing, was honoured with a Gold distinction for its Trex iPad Visualiser App during the first-ever Hanley Wood Brand installer Awards, hosted in Chicago last evening. The user-friendly mobile application, which assists homeowners in exploring and sharing deck and railing design and colour options, was recognised for its ability to motivate customers and inspire brand loyalty.

The Brand installer Awards recognise the most innovative and effective marketing campaigns and tools throughout the residential and commercial design and construction industries. Award categories range from digital and social media creations to mobile and print campaigns.

“Being recognised as an industry leader by Hanley Wood is an honour and underscores our commitment to elevating the outdoor living category,” said Ronald W. Kaplan, chairman, president and CEO of Trex. “We understand that designing an outdoor living space can be exciting but also overwhelming. Our award-winning iPad app raises the bar on design and innovation while making the planning process easy and fun.”

Developed to provide homeowners with a convenient way to preview decking, railing and trim options in different styles and colours, the Trex iPad Visualiser App features photo-realistic representations of beautiful Trex outdoor living spaces, and allows users to experiment virtually with a wide array of high-performance Trex decking, railing and trim elements. Users can mix-and-match colours, styles and components in order to design a completely customised outdoor living space.

Earlier this year, the app was enhanced with the addition of a Railing Configurator tool, which provides even more style and colour options for railing and accessories by allowing users to insert components from Trex’s three railing collections – Trex Transcend®, Trex Select® and new Trex Reveal®. In total, the app can produce more than 1,200 potential design combinations to suit any personal taste or architectural style.

All Brand installer Award winners were honoured at Hanley Wood’s 2013 Foundations Conference on Sept. 25 in Chicago, and are featured on http://www.brandinstallerawards.com/.

For more information about Trex products, visit trex.com.

About Trex Company
Trex Company is the world’s largest manufacturer of high performance wood-alternative decking and railing, with more than 20 years of product experience. Stocked in more than 6,000 retail locations worldwide, Trex outdoor living products offer a wide range of style options with fewer ongoing maintenance requirements than wood, as well as a truly environmentally responsible choice. For more information, visit trex.com. You also can follow Trex on Twitter (@Trex_Company) or Pinterest (trexcompany), “like” Trex on Facebook, or view product and demonstration videos on the brand’s YouTube channel (TheTrexCo.).

Contact: Hunter Hackett or Lauren Platt
L.C. Williams & Associates
800/837-7123 or 312/565-3900
hhackett@lcwa.com or lplatt@lcwa.com

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