Expert Advice

Trex Wins Lifestory Research Most Trusted® Award for the Third Year in a Row: What Is the Award, and Why Did Trex Win?

For the third year in a row, Trex composite decking has won Lifestory Research America’s Most Trusted® Award, proving it is still the country's most-trusted decking brand. At Trex, we know that brand trust is one of the most important factors considered by consumers when choosing building materials, so this award means a great deal.

March 21, 2023
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The Lifestory Awards are based on an extensive survey carried out over the full 12 months of each year, evaluating brand reputation, customer satisfaction, product quality and customer loyalty. Based on the survey data, brands are given a Net Quotient Score that relates to consumer trust in that brand. And with a score of 113, Trex composite decking remains on top in 2023.

This award is a reflection of Trex’s unwavering commitment to provide high-quality, sustainable and low-maintenance decking solutions that meet the needs of customers like you. Trex has always prioritised customer satisfaction, creating decking that is stylish, practical, long-lasting and eco-friendly. 

What Is Lifestory Research?

Lifestory Research is a leading market research firm that specialises in identifying and analysing customer experiences using applied social and behavioural sciences. This academically informed approach sets Lifestory apart from its own competition, leaving it uniquely placed to assess brand trust across various industries, including home building and real estate.

The yearly Lifestory Research Awards are a prestigious honour, and rightly so, as Lifestory Research has picked up a few awards of its own, including the National Association of Home Builders (NAHB) Best in American Living Award and the Eliant Homebuyers' Choice Award.

Why Is Brand Trust So Important?

Brand trust from the public has to be earned, often over many years. It implies a high level of brand awareness and a high success rate for all brand products. A trusted brand is a brand that consistently delivers over and above the expectation of its customers and offers more than its competitors. Additionally, trusted brands are aware of consumer trends in their industry and react to them as they happen. That's why Americans want to build with trusted brands, and why awards like this one from Lifestory Research are so important in defining which brands have earned that trusted status. 

Trex does all of the above: that’s why the brand remains the most reliable in the U.S.

What Makes Trex Stand Out as a Trusted Brand

Trex's win is a reflection of a focused commitment and reliability in providing high-quality decking solutions. For nearly 30 years, the company has prioritised customer satisfaction and worked tirelessly to meet the needs of homeowners looking to use composite decking products in their outdoor spaces. 

Here are just a few of the ways Trex stands out against the competition:

  • All Trex decking, railing and fascia products come backed with 25- to 50-year warranties, so when you build a Trex deck, you can rest easy in the knowledge your investment is protected for decades to come.

  • Trex's decking products are made from 95% recycled materials, making our decking an environmentally friendly choice for consumers.

  • At Trex, we use a cold-water manufacturing process to minimise our carbon footprint.

  • Trex decking is designed for a wide range of price points without compromising quality. Trex’s composite lineup is based on a "good, better, best" system, with Trex Enhance® decking the most affordable option and Trex Transcend® Lineage™ the premium collection.

  • Trex, the pioneer in composite decking technology, continues to innovate year after year with the goal to keep decks looking and performing well for decades, no matter how harsh the climate.

  • The Trex Outdoor Living Collection includes composite deck boards, drainage systems, outdoor furniture, fencing and more so you can complete your entire garden or patio renovation with products from the most trusted decking company in America.

    Why would you undertake a project as important as a new deck for your home with any company other than America’s most trusted? If you’re thinking about a new deck or a deck upgrade, check out Trex's wide product selection, use our design tools to get a realistic idea of construction requirements, cost and what a Trex deck might look like in your backyard.